Liccardi Auto Group History
Liccardi Chrysler Dodge RAM is part of a seventy-year tradition of family owned and operated Liccardi dealerships in central Jersey. In 1938, Salvatore Liccardi, Sr. began selling in Manville, NJ. In 1954, under the direction of Salvatore’s son Clemente, the dealership moved to Plainfield, NJ. As they continued to grow, they needed more space. In 1970, Liccardi Chrysler-Plymouth moved onto Route 22 in Green Brook, NJ where they quickly became the tri-state area’s largest retail Chrysler-Plymouth dealer.
The Liccardi Ford store opened in Watchung, NJ in 1991 selling cars as well as light and heavy duty trucks. They also rose rapidly in the ranks of New Jersey’s top selling Ford stores. Both stores sell and lease new and pre-owned vehicles. In recent years, they acquired the Lincoln, Dodge, and RAM Franchise at their Green Brook location and moved Lincoln to their Watchung location. They now have a combined inventory of over 400 vehicles, both stores have full service departments and fully stocked parts departments on premises.
Service is a priority at Liccardi. They have top factory trained technicians at both locations, they service ALL makes and models, and because they stock over a million dollars in parts, most services can be done the same day. Their goal is to “fix it right, the first time”. You can also schedule service appointments online, they offer Saturday Service hours.
The Liccardi Auto Group is still family owned and operated by Clemente Liccardi’s sons; Greg, Jeff and Kevin Liccardi. They all work in the Showrooms everyday and are involved in all aspects of the operations. That allows them to be in touch with their customers and their demands for selection, price and service. Putting their customers’ needs first has been the key to their success for over 70 years.